This is a self-initiated project that I did in my spare time in order to explore a new field, male fashion branding.

The logo was inspired by popular geometric designs and tattoos that caught my eye, leading to the creation of this fly illustration.

The designs of the minimal, smart shopping bags and delivery boxes contribute to the high-end feel of the brand and add to the consumer experience.

Mock-ups of the e-commerce app and website also added to the contemporary brand aesthetic