Dash of Milk
The challenge was to re-brand milk as a premium, expensive product that would now be sold in a complete package alongside tea and sugars for the perfect cuppa.
The Dash of Milk logo is shown alongside Dash of Paint, a branded pop-up shop that advertises the brand whilst people paint teapots and teacups.
An essence of luxury comes across in the minimal packaging and the product is to be sold in mini fridges at the impulse section of the supermarket
An animation further advertises the brand to show how milk and tea are the perfect, quintessentially British combination