Boycott Animal Circuses

This project sought to expose the psychological damage caused to circus animals after I learnt about their mistreatment at the Elephant Nature Park in Thailand.

A key abnormality in circus animals’ behaviour is head-bobbing, a sign of mental distress - I sculpted and packaged bobble-head toys to illustrate this and consequently urge people to boycott animal circuses.

The following images show some touchpoint of the campaign including a billboard, magazine ad, leaflet publication, bus ad and website.